Researcher engaged in data-driven analytics, creative media strategy, and CSR perspectives. Professional experienced in both industry and academic research, consulting, campaigns, marketing analytics, strategic communications, and branding.

This study examined the effectiveness of different messaging on behavior change. This grant funded research is in collaboration with the University of Florida's Bob Graham Center, the Non-profit organization, Florida Community Innovation, and the Commute Optimization Platform, Commutifi. The study leveraged psychological models to evaluate the best ways to encourage prosocial, sustainable behaviors via social media.

While working at Veris Insights as a Market Research Intern, I used 6 months of aggregated longitudinal data to provide talent snapshot cards.  These present quick metrics to members based on demographic groups of interest for talent acquisition professionals.